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Google has been placing increasing emphasis on something it calls E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. What this means is Google wants to show people using search engines content from authors who genuinely know what they’re talking about, not just pages that happen to rank well. Your years of experience and expertise are already valuable,…

Getting new clients who haven’t worked with you before requires a certain level of trust to be built. The way this trust is built is through seeing and hearing about how other people enjoyed working with you and how they found the experience. This collective feedback is known as social proof, and it is often…

Adding FAQs to your website does more than answer the questions that usually land in your inbox. Yes, it’s a great place to point people when they have questions, but there are bigger reasons to add them to your website. Your FAQ Section Is Working Harder Than You Think You can think of a strong…